- Phosphatine represents 50% of cereal business in 2015 in Cameroon and Cote d’Ivoire.
- The Blédina® Phosphatine product (infant cereals) has been reformulated for it to provide 70% of infant iron needs
- Its price has been reduced by 30% to become more affordable for a broader range of households, thus giving access to new consumers
CREATING HEALTHIER ALTERNATIVES
Nowadays, consumers and public health authorities alike are increasingly vocal in their concerns and desire for responsible behaviours from the food industry players. At Danone we believe that it is our responsibility to provide healthier alternatives in order to drive consumer change. We do so by marketing relevant and nutritionally superior products & categories.
To achieve that goal, our R&D teams developed a complete approach to enhance the nutritional superiority of Danone’s products.