To seduce the consumer eveyday, Danone constantly innovates in the product offered, their packaging, their receipes, but also by inventing new ways to consume yogurt.
The Danone yogurt pot had been unchanged since 1978 and widely copied, so in 2012 it was completely revamped. Inspired by the porcelain yogurt pots created by Danone 90 years ago, the new KISS pot (Keep It Simple and Safe) has gone back to its origins. Its rounded shape makes it easier to hold and consumers can enjoy every last spoonful of yogurt.
Attracting the consumer also means offering new ways of eating yogurt. Danone is innovating with Yolado, an exclusive formula: a yogurt-based dairy product, made with fresh milk, free of preservatives and colours, which is eaten frozen. With less than 100 calories per pot (or half the calories of a classic ice cream), the result combines the smoothness of ice cream with the goodness of yogurt.
In the United States, the Fresh Dairy Products category is booming, even if it is still far behind that of Europe (by a ratio of 1:5!). Danone is working hard to diversify the way Americans eat yogurt, by increasing and completing its range of products. To this end, in just a few months, Danone developed new ranges, including Activia Greek and Light&Fit, joined forces with YoCream, the specialist in frozen yogurt for the food service market, formed a partnership with Starbucks to sell a completely new brand called “Evolution Fresh, Inspired by Dannon” through its American network in 2014, and bought YoCrunch, a company specialised in sweet or crunchy yogurt toppings